In 2019, Saigon-Beer-Alcohol-Beverage Corporation (SABECO) marked an important milestone as Bia Saigon Lager was first honored in international contests. As a tribute to lớn Vietnamese customers who accompany the brand along the way khổng lồ success, SABECO today launched its new customer appreciation program “Win gold - Share gold” for Bia Saigon Lager. The attractive prize scheme aims to lớn publicly share the brand’s global recognition & celebrate the prosperity with its consumers.

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From March 23rd to May 22nd of this year, consumers* who purchase any carton of Bia Saigon Lager can enjoy not only the award-winning taste from the finest malted barley but also stand the chance to win exclusive prizes written in a scratch thẻ underneath the side-cardboard of the box. Rewards are highly attractive, comprising of 999 pieces of 1/10 oz. 9999 Fine Gold và 9,999,999 phone scratch cards value of 20,000 VND/each. Winners can redeem prizes until July 6th, 20đôi mươi. The promotion is the heart-warming gift from Bia Saigon Lager lớn deliver sincere appreciation to lớn Vietnamese residents for upholding the national pride to the highest màn chơi.

Looking back lớn 2019, SABECO beat many svào candidates from countries around the world khổng lồ win the gold medal for the International Smallpaông chồng Lager Competition, Class 1 (Lager 2.9% ‐ 4.4% ABV) category at The International Brewing Awards (IBA) và the gold truyền thông for the German Heritage category at The International Beer Cup (IBC). Through the two prestige awards, SABECO và its Bia Saigon brand proved that a Vietnamese sản phẩm could compete on the international màn chơi and reaffirm its long-term commitment khổng lồ become the pride of Vietnam giới.

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Highly recognized as the Vietnamese-born beer brand on a global standard, SABECO is delighted lớn mô tả great achievements with customers as well as express its gratitude to lớn millions of Vietnamese beer lovers for supporting the national beer sản phẩm through the program “Win gold – Share gold”.

“To maintain the leading position in the Vietnamese brewing industry, our mission is not only lớn generate the distinguished experience from the fresh and delicate taste of the beer but also to lớn accompany Vietnamese young generation through great success. We are honored lớn become the companion of Vietnamese people as we embark on the journey khổng lồ victory, và simultaneously excited to lớn giới thiệu our success with others. The program hopes khổng lồ deliver golden opportunities khổng lồ customers và increasingly promote the firm position of the Vietnamese br& in the world. We will go lớn great lengths to lớn ensure that our commitment khổng lồ elevate the local brand’s image khổng lồ the international stage will perform as promised." said Mr. Bennett Neo, General Director of SABECO.

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As a part of the long-term strategy khổng lồ foster national br& love sầu, SABECO also introduced its revamped packaging kiến thiết in August 2019 with the image of the rising Dragon that resembles the vibrant East Asian culture khổng lồ demonstrate aspiration for prosperity, affluence & the progressive sầu spirit of Vietphái nam.

*Not applied lớn consumers from Hai Phong, Yen Bai, Tuyen Quang, Tnhị Nguyen, Quang Ninc, Phu Tho, Lang Son, Hai Duong, Ha Giang, Cao Bang, Bac Kan, Bac Giang, Ha Noi - Ha Tay, Vinch Phuc, Tnhì Binch, Son La, Ninh Binc, Nam Dinc, Lai Chau, Hung Yen, Hoa Binh, Ha Nam, Dien Bien, Bac Ninc, Tkhô nóng Hoa, Lao Cai.

For more information, please contact:

Ms. Dinch Nguyen Thi Huong

Tel: (+84) 918 070 748s

edelman.com

About SABECO

With more than 145 years of brewing history, Saigon Beer – Alcohol – Beverage Corporation (“SABECO”) has established itself as one of Vietnam’s leading companies.

SABECO includes 26 breweries và 10 trading subsidiaries và has a distribution network consisting of 100,000 retailers nationwide. SABECO is proud khổng lồ offer a brand portfolio which consists of some of the most well-loved beer brands in Vietnam, including Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager, Bia Saigon Gold, và Bia 333.

Our flagship br&, Bia Saigon has been consistently recognized for its outstanding unique by prestigious local and international organizations. It has previously been recognized as a “National Brand” of Vietphái nam for several years. Most recently, it has received the Gold medal at the International Beer Cup 2019 (IBC), gold medal at the International Brewing Awards 2019 (IBAs) and the Gold Prize at the Australian International Beer Award (AIBA) năm ngoái.

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SABECO follows a sustainable business Mã Sản Phẩm centered on upholding our brand values & continuing lớn be the Pride of Vietphái nam. We are guided in this by our 4C Commitments whose pillars represent our long-term strategic focus areas: Consumption, Conservation, Country, and Culture.