Three-quarters of Americans who prefer watching the news opt for TV, but since năm 2016, slightly more watchers name the internet as their platsize of choice

By Amy Mitchell


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Americans continue to lớn prefer watching the news rather than reading or listening to lớn it, và their viewing loyalties have sầu yet to migrate fully lớn the web. Instead, the majority of U.S. adults who prefer to lớn watch the news opt for television as their primary news platform, according khổng lồ a new Pew Retìm kiếm Center survey conducted July 30-Aug. 12, 2018, aước ao 3,425 U.S. adults who are members of the Center’s nationally representative American Trends Panel.

Bạn đang xem: Americans still prefer watching to reading the news

Overall, 47% of Americans prefer watching the news rather than reading or listening to lớn it. That is unchanged from 46% in năm nhâm thìn và outpaces the 34% who prefer khổng lồ read the news and 19% who prefer lớn listen lớn it – both of which also remain on par with năm nhâm thìn figures.

In addition lớn exploring the preferred format for news consumption, the study also measured which platkhung people preferred most for their news: print, television (through local, network or cable channels), the internet (through websites, apps or social media) or radio. Television continues to rank first as the preferred platform. Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the website, 14% who prefer radio and 7% who prefer print. The only meaningful shifts since 2016 are a small increase in online và decrease in print news consumption.

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The responses become even more revealing when looking at the two questions together: the preferred format for getting news (reading, watching or listening) and the preferred platkhung as the way to lớn access it (print, television, online or radio).

Despite many recent online news đoạn phim initiatives và the fact that nearly all adults get at least some news digitally, people who prefer to watch their news still also prefer television as their main platkhung for news.

Among the roughly half of U.S. adults who prefer lớn watch their news, the vast majority – 75% –prefer the television as a mode for watching; 20% of watchers prefer the website. On the other hvà, most of those who prefer to read their news prefer the web as their platform to receive sầu news (63%); 17% prefer a print product. Listeners vary a bit more; about half (52%) name radio as their preferred platform, 21% name television & 20% name the website.

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Since năm 2016, slightly more watchers name the mạng internet as their platform of choice

Compared with in 2016, when these questions were first asked, those who prefer lớn watch their news are now slightly more likely lớn also prefer lớn get their news online. One-in-five sầu news watchers now name the internet as their preferred platsize, versus 12% then.

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The portion of readers và listeners who prefer the web has not changed significantly since 2016, when a majority of those who prefer to lớn read their news (59%) already named the website as their preferred platform.

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Across all news formats, young adults lead the preference for digital

Adults younger than 50 are more likely than those ages 50 & older to lớn prefer the mạng internet as the platkhung for getting news, regardless of which format (reading, watching or listening) they enjoy most.

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Fully 76% of those ages 18 lớn 49 who prefer lớn read the news, for example, also prefer the web, compared with 43% of those 50 và older. Similarly, about three times as many 18- to 49-year-old watchers and listeners prefer to get their news online as their counterparts ages 50-plus.

Among readers especially, the older age group has increased its preference for the website since năm nhâm thìn, though they still trail 18- khổng lồ 49-year-olds. In năm nhâm thìn, 49% of those ages 50 & older who prefer to read their news also preferred a print paper, while 32% preferred the web.

These findings come in the context of other research by the Center which speaks to lớn a growing reliance on the website for news và a decline in television news viewing. As reported in September 2018, there is just a 6-percentage- point gap between those who say they often get news online & those who vị so via television.

At least for now, though, Americans – especially older ones – have a penchant for watching news và getting that news on TV.

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CORRECTION (Dec. 4, 2018): In the original version of the chart “News watchers prefer to lớn use the television khổng lồ get their news, not the website,” the percentages of Americans who prefer reading the news & listening lớn the news were reversed in the pie chart. The chart has been corrected lớn read “Prefer listening 19%” và “Prefer reading 34%” to match the report text.


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